We’ve all been there: you’re scrolling through the fonts on your computer and nothing seems to do justice to the “voice” of your type. Be it a logo, a heading, your name, a phrase, a song lyric, or movie titles – you need your words to possess more life, to be more expressive. This is where custom lettering comes in. My approach is mostly digital (although my brush lettering mastery is forthcoming) and it’s at the top of this list because drawing letters is my favorite thing to do. Examples aplenty here and here.
GIFs are the simplest form of animation, and their ubiquity has truly exploded in recent years. The GIFs I make are cute, sassy and electric – mostly custom-lettered neon words and phrases, a style which I have pioneered and mastered. GIFs are great for online advertising, movie titles, website elements, vintage-styled pieces and much more. See mine here.
I got my design chops in publishing, and I am happy to say that I still rock the multi-page document! Without great page layouts, skillful typesetting, beautiful images, an interactive table of contents, and expert attention to detail, your audience will be bored, lost and confused. Let me help you perfect your slide deck, e-book, newsletter, LP booklet or annual report.
I’m just going to come out and say it: I can do anything in Photoshop. Creating super convincing photo-real compositions just scratches an itch for me. One of my favorite challenges is Photoshop emergency surgery. Need to add 12 potted plants to that lobby shot in 10 minutes? No problem. Want a 20-foot long frosted plexi-glass wall sign behind those mannequins in less than an hour? Bring it! Iron out the all wrinkles on this cotton t-shirt in 3 minutes? With pleasure. (All non-emergency Photoshop projects are welcome too.)
Neon Sign Design
Ever meet a lettering artist who specializes in neon? Me neither. (There were several in Warsaw in the 1950s but that's another story.) All brick and mortar businesses need at least one neon sign. (Sorry but LED signs just cry out “cheap.”) If you needed a neon sign that says “open all night” for example – most people pick a font on their computer, print it out and send it to the neon shop, where your phrase is bent out in the style of the font, leaving you with a boring, generic neon sign you might see anywhere. But your business is special, your audience is looking for something different – so if you’re going to go neon, go all the way, and make something beautiful. Your neon letters need life, playfulness, character – this is what I do. Example.
Notice I didn’t use the word “design.” I used to design websites from scratch, but I’m happy to report those days are over. This is good news for you as well, because the process is now faster and cheaper than the old Wysiwyg/HTML approach. These days, there are plenty of solid website platforms (i.e. Squarespace, Weebly, Jimdo) with a bounty of beautifully designed templates to choose from. Plus – since these platforms also have great CMS – the client can then update the site easily, so the designer’s job is done earlier.
In a nutshell: I take care of the following steps in the creation of your website, from which you can pick and choose: domain name registration • platform/host selection • template selection • site structure design • asset creation (images, logos) • asset prep (re-sizing, color correction) • artistic direction • uploading all initial content • layout of all initial content • copy editing • blog setup. Example. Another example.
I draw 2-dimensional icons and objects, faces, animals, or whatever you need, by hand or on the computer. Technical / cute style. Examples here.