Shilshole West: branding a building 

Shilshole West is an office building in Seattle's seafaring community, Ballard. Management needed a logo for the building as well as an identity system, building signage, and promotional materials. They wanted to use nautical elements while avoiding cliché, and convey a forward-looking, business-friendly sensibility. The symbol for water is an inverted triangle, which appears in duplicate in the design.

Shilshole West official logo.

front door.

suite signage.

entrance.

promo postcard.

vinyl sign.

entrance.

the lobby.

Using Format