PDX Neon branding

PDX Neon is an advocacy group dedicated to protecting endangered vintage neon signs across the city of Portland, Oregon. An all-volunteer effort, this group's aim is to raise awareness of the irreplaceable beauty that is the city's public neon sign collection. The logo reflects two typographic styles that appear signs in Portland: cowboy capitals (PDX), and an optimistic script evoking 1950s American innocence, placed within what could be considered a soft cloud of ice-cream, or a more pragmatic fried-egg shape.

PDX Neon neonized logo

1-color version of the logo

Four color squares in bright pink-orange, mustard yellow, dark turquoise, and black.

PDX Neon brand color palette.

PDX Neon's mission statement on a black background in white, yellow, and bright pink-orange.

Messy brush script lettering of the word

early sketches.