When you create a neon sign, you’re creating a piece of custom artwork. Neon is a rarified art, and a neon sign is an investment that can live for several decades. This is why I’ve inserted myself into the equation: you want something special, but neon shops don’t often have in-house designers.
You’re in luck: neon design is one of my specialties!
(Examples here and here.)
"I have a sign idea but no design, just words."
WHAT I DO
I act as a bridge between you and the neon shop. I work with you to create a piece of unique artwork with an understanding of neon's limitations and strengths. The amount of liaising along the course of the project will vary based on your needs and budget. Our collaboration concludes with a useable art file sent to the neon shop.
My goal is to create a piece of art that is lively and unique. Lettering is custom drawn, not created using fonts. Fonts are useful as hell for many a design piece, but with neon, relying solely on fonts can deliver a piece that looks generic and boring. Having said that, type can certainly be used as a starting point, customized, or adapted for neon and I'm happy to work that way if needed.
For more on why you should hire a custom letterer, read my page on the subject here.
"Okay, so how does this work then?"
I send clients an initial questionnaire which allows me to provide you with a good estimate for design.
I generally refrain from offering a neon production estimate, since I am not the one producing (the neon shop will be the producers). Their pricing is dependent on the design based on size, complexity, number of colors, what type of mounting, and if any electrical work needs to be done. Most shops will not provide an estimate without a design file to work with.*
*My advice is to get an estimate from the neon shop about halfway through our design process, assuming the remaining changes made to the artwork will only be minor ones.