Alameda County map lettering

Cities and landmarks needed a hand-lettered look for a map of this large East Bay county. The client is the Center for Healthy Schools and Communities, an agency in Alameda County. They needed lettering that was friendly, positive, unique, and legible at smaller sizes. These names were first brush lettered with ink on paper, and then digitized and edited. A very fun project for an excellent client! Art direction and map design by Gestalt Graphics.

The city name “Hayward” hand lettered with a brush in black ink in a heavy upright script.

The city name “Fremont” hand lettered with a brush in black ink in a heavy upright script.

The city name “San Lorenzo” hand lettered with a brush in black ink in a heavy upright script.

The city name “Berkeley” hand lettered with a brush in black ink in a heavy upright script.

The word “Airport” hand lettered at a sharp angle with a brush in black ink in a heavy upright script.

The city name “Castro Valley” hand lettered with a brush in black ink in a heavy upright script.

The city name “Pleasanton” hand lettered with a brush in black ink in a heavy upright script.

The city name “Emeryville” hand lettered with a brush in black ink in a heavy upright script.

Hand-painted map of Alameda County, California.

School Health Works document page featuring a map of Alameda County California.

Early letter style sketch

The word “OAKLAND” hand lettered with an inky brush in dynamic capital letters.