Be Well campaign branding and design
Identity design for the Be Well campaign, as well as social and other media design for Alameda County Health Care Services Agency. Using custom-drawn typography, the “Be Well” campaign logo was developed to project a friendly, positive, and energetic spirit, while acknowledging the unpolished nature of the human pursuit of wellness. The mark is used across all ACHCSA media on the subject of Covid: social media avatars, messaging, and graphics; Bart station and train car posters; Alameda County bus wraps and posters; animated adverts for TV and social media; Zoom meetings; and live social media events. Primary logo versions were created in English, Spanish, and Chinese. Logo variations were also created in Korean, Arabic, and Farsi. Art direction: Gestalt Graphics; Project Manager: Ugolini Consulting.