Shilshole West: branding a building
Shilshole West is an office building in Seattle's seafaring community, Ballard. Management needed a logo for the building as well as an identity system, building signage, and promotional materials. They wanted to use nautical elements while avoiding cliché, and convey a forward-looking, business-friendly sensibility. The symbol for water is an inverted triangle, which appears in duplicate in the design.