Shilshole West branding

Shilshole West is an office building in Seattle's seafaring community, Ballard. Management needed a logo for the building as well as an identity system, building signage, and promotional materials. They wanted to use nautical elements while avoiding cliché, and convey a forward-looking, business-friendly sensibility. The symbol for water is an inverted triangle, which appears in duplicate in the design.

Shilshole West official logo

front door

suite signage


promo postcard

vinyl sign


the lobby