This typeface is still in progress, but I think it’s worth taking a peak at it’s evolution over time, the reason it exists, and how it’s been used so far. As chief brand designer for the Neon Speaks festival, I developed a logo that included some very heavy, art deco-esque capitals that were inspired by letterforms used in neon signage in the 1930s and 40s. These capitals were used to spell the word “NEON,” and as the festival promo machine got fired up each year, I found that in order to extend and grow the brand, these letterforms needed to be used in promotions. Naturally the need to make a typeface grew out of all of these uses, and recently Zaborsky was used in a book design project associated with the festival (see images below). More coming in the future, as I have plans to make Zaborsky more agile and as useful as possible.
Neon Speaks logo and promo pieces, where Zaborsky originated.